Ricardo Marcano · Strategy & Advisory
Brewing clarity through conversation.
Ricardo is a Senior Marketing Analyst at FedEx, working across brand and marketing programs in Latin America and the Caribbean.
Ricardo Marcano · Strategy & Advisory
Brewing clarity through conversation.
Ricardo is a Senior Marketing Analyst at FedEx, working across brand and marketing programs in Latin America and the Caribbean.
Ricardo Marcano · Strategy & Advisory
Brewing clarity through conversation.
Ricardo is a Senior Marketing Analyst at FedEx, working across brand and marketing programs in Latin America and the Caribbean.
About
By day, Ricardo works across brand governance, marketing operations, and complex regional programs.
About
By day, Ricardo works across brand governance, marketing operations, and complex regional programs.
Perspective
The two feed each other.
Enterprise work keeps the thinking rigorous. Studio work keeps the perspective human, fast, and close to the customer.
Perspective
The two feed each other.
Enterprise work keeps the thinking rigorous. Studio work keeps the perspective human, fast, and close to the customer.
Perspective
The two feed each other.
Enterprise work keeps the thinking rigorous. Studio work keeps the perspective human, fast, and close to the customer.
Philosophy
Clarity. Intentionality.
Systems thinking.
Clarity. Intentionality.
Systems thinking.
01
Brand is a system of human connection. Not decoration.
02
Strategic insight paired with creative execution.
03
AI as a strategic layer. Not a shortcut.
04
Frontline customer experience is the truest research.
Most brand problems are not taste problems. They are decision problems that were never resolved, and then got designed around. The work is to find the unresolved decision, settle it, and build outward from there.
Philosophy
Clarity. Intentionality.
Systems thinking.
01
Brand is a system of human connection. Not decoration.
02
Strategic insight paired with creative execution.
03
AI as a strategic layer. Not a shortcut.
04
Frontline customer experience is the truest research.
Most brand problems are not taste problems. They are decision problems that were never resolved, and then got designed around. The work is to find the unresolved decision, settle it, and build outward from there.
Experience
Selected Professional Experience
Selected Professional Experience
01
FedEx
Brand governance, marketing operations, and regional programs.
02
RVMP Studio
Founder, strategist, and creative direction.
03
Health & Wellness
Customer-facing work where trust, service, and clarity matter.
04
Retail & Banking
Frontline brand experience and operational perspective.
Experience
Selected Professional Experience
01
FedEx
Brand governance, marketing operations, and regional programs.
02
RVMP Studio
Founder, strategist, and creative direction.
03
Health & Wellness
Customer-facing work where trust, service, and clarity matter.
04
Retail & Banking
Frontline brand experience and operational perspective.
Have a brand or website project in mind?
Tell us what needs to change.
© 2026 RVMP Studio. All rights reserved.
Have a brand or website project in mind?
Tell us what needs to change.
© 2026 RVMP Studio. All rights reserved.
Have a brand or website project in mind?
Tell us what needs to change.
© 2026 RVMP Studio. All rights reserved.